Andong Hahoe Cultural Village Demand Forecasting Model by Using Bass Diffusion Model

A demand forecasting model for Andong Hahoe Cultural Village demonstrates significant potential using the Bass Diffusion Model. The study found that visitor diffusion aligns positively with the model's logic, as innovation coefficients were lower than imitation coefficients, indicating healthy market growth. Predictive accuracy was high, with peak demand periods closely matching actual data. This suggests the model is robust for tourism demand forecasting in heritage sites. Policy recommendations emphasize optimizing promotional efficiency and strategically targeting new markets to sustain visitor numbers during the rejuvenation phase of Hahoe's lifecycle.

Sojin, P., & Wiijoo, Y. (2021). Andong Hahoe Cultural Village Demand Forecasting Model by Using Bass Diffusion Model. International Journal of Tourism Management and Sciences, 36(7), 97–107. https://doi.org/10.21719/ijtms.36.7.6