Erbil Citadel as a Brand for the City, the Role of Residents Awareness and Perceptions

Residents of Erbil, Iraq, overwhelmingly recognize the UNESCO-listed Erbil Citadel as a defining symbol of their city's cultural and historical identity. A study involving 440 participants found that local awareness of the Citadel's significance positively correlates with its perceived value as a brand for urban development and tourism. The research, using mixed-method surveys analyzed via SPSS, underscores the importance of cultural education in leveraging heritage sites to strengthen city branding. These findings offer actionable insights for policymakers aiming to harness Erbil’s historical assets for international recognition.

Ali, H. S., & Khayat, M. (2024). Erbil Citadel as a Brand for the City, the Role of Residents Awareness and Perceptions. Sustainability, 16(19), 8529. https://doi.org/10.3390/su16198529