Tour Operator Perspectives on Responsible Tourism Indicators of Kinabalu National Park, Sabah

Tour operators at Kinabalu National Park, Malaysia, identify four key principles—ecological, economic, cultural, and social—as critical indicators for responsible tourism. These principles guide their practices to ensure sustainability while balancing environmental conservation, economic viability, and respect for local cultures. The study, involving 25 tour operators through in-depth interviews, reveals how these perspectives shape responsible tourism frameworks, offering actionable insights for policymakers and industry stakeholders.

Xin, T. K., & Chan, J. K. L. (2014). Tour Operator Perspectives on Responsible Tourism Indicators of Kinabalu National Park, Sabah. Procedia - Social and Behavioral Sciences, 144, 25–34. https://doi.org/10.1016/j.sbspro.2014.07.270