The Path of Digital Economy Enabling Rural Tourism and Increasing Farmers' Income: A Case Study of Hongcun Village in Mount Huangshan

Rural tourism in Hongcun Village, Mount Huangshan, can be significantly enhanced through the integration of digital economy strategies, leading to increased farmers' income and sustainable development. The study identifies three key pathways for future growth: diversifying tourism models (e.g., 'tourism+'), leveraging intelligent digital infrastructure to improve rural governance efficiency, and expanding tourism formats to enrich visitor experiences. Using SWOT analysis and mixed online-offline methods, researchers highlight current challenges—such as resource constraints and governance inefficiencies—and propose actionable solutions. These include optimizing existing assets (e.g., scenic landscapes) while adopting smart technologies to streamline operations. The findings underscore the potential of digital innovation to drive high-quality tourism development in UNESCO-listed sites like Mount Huangshan, offering a scalable model for other rural destinations.

Liu, Y., Wang, L., Cao, M., & Ding, H. (2024). The Path of Digital Economy Enabling Rural Tourism and Increasing Farmers’ Income: A Case Study of Hongcun Village in Mount Huangshan. Frontiers in Science and Engineering, 4(12), 16–23. https://doi.org/10.54691/dgpxqm27