Tourism Attraction and Tourist Satisfaction with World Heritage: A Case Study of Mount Wuyi

A UNESCO World Heritage Site's brand significantly boosts its tourism attractiveness. At Mount Wuyi, natural landscapes, tea culture, ecological conditions, accommodation, transportation, ticket pricing, staff service quality, and the world heritage brand all positively influence tourist satisfaction. Cultural relics, security, and individual characteristics did not show significant impacts. The study used questionnaires and factor analysis to assess tourism attraction while employing an ologit model for regression analysis of satisfaction.

Zhao, P., Zhang, L., & Tian, R. G. (2018). Tourism Attraction and Tourist Satisfaction with World Heritage: A Case Study of Mount Wuyi. Journal of Marketing Development and Competitiveness, 12(2). https://doi.org/10.33423/jmdc.v12i2.1258