The Role of Graphic Design and Visual Communication in Natural Heritage Sites of Jordan

Graphic design and visual communication significantly enhance tourist experiences, preserve natural heritage, and elevate cultural value at UNESCO World Heritage Sites. A study conducted across Jordan’s Wadi Rum, Petra, Dead Sea, and Dana Biosphere Reserve demonstrated that integrating regional art, culture, and technology—such as augmented reality (AR) and virtual tours—boosts authenticity and visitor engagement while respecting local traditions. The research highlights the potential of immersive experiences to transform heritage sites into interactive learning environments. By collaborating with local craftsmen and incorporating traditional narratives, designers can create more compelling and culturally resonant visual tools.

Al-Rawashdeh, S. H. A. (2025). The Role of Graphic Design and Visual Communication in Natural Heritage Sites of Jordan. Herança, 8(1), 116–128. https://doi.org/10.52152/heranca.v8i1.1028