Data Mining of Visitors’ Spatial Movement Patterns Using Flickr Geotagged Photos: The Case of Dispersed Plečnik’s Architectural Heritage in Ljubljana

Visitors to Ljubljana’s UNESCO-listed Plečnik architectural heritage exhibit distinct spatial behavior, with landmarks in the historic center integrating into broader tourist networks while more remote sites remain undervisited and isolated. One-day tourists, after exploring central attractions, rarely venture further, missing out on dispersed heritage elements. This pattern highlights challenges in ensuring a comprehensive visitor experience and forming 'cumulative attractions.' The study leveraged Flickr geotagged photos to analyze movement patterns using Big Data techniques, revealing how spatial dispersion complicates the integration of architectural heritage into tourist behavior. These findings offer insights for urban planners and heritage managers aiming to optimize visitor engagement with dispersed UNESCO sites.

Sedmak, G., Paliska, D., & Brezovec, A. (2023). Data Mining of Visitors’ Spatial Movement Patterns Using Flickr Geotagged Photos: The Case of Dispersed Plečnik’s Architectural Heritage in Ljubljana. Academica Turistica, 49–62. https://doi.org/10.26493/2335-4194.16.49-62