Future strategies for tourism destination management: post COVID-19 lessons observed from Borobudur, Indonesia

The COVID-19 pandemic inadvertently accelerated solutions to long-standing overtourism challenges at Borobudur. Local authorities implemented measures such as visitor caps, expanded accessible areas, mandatory guided tours, dynamic pricing, and community integration into tourism value chains. These strategies, developed during lockdowns, address both immediate capacity constraints and structural issues like overcrowding and environmental strain. The case highlights how crises can catalyze sustainable tourism practices, offering practical insights for global destination management beyond the pandemic.

Heslinga, J. H., Yusuf, M., Damanik, J., & Stokman, M. (2023). Future strategies for tourism destination management: post COVID-19 lessons observed from Borobudur, Indonesia. Journal of Tourism Futures, 10(1), 68–74. https://doi.org/10.1108/jtf-06-2023-0144