Designing the Revisit Intention of the Tourism Model on Visiting the Borobudur Temple

A positive and attractive image of Borobudur Temple significantly boosts tourist satisfaction and revisit intention, with visitor experience playing a pivotal role. The study found that both destination perception and visitor experience have a substantial impact on satisfaction and the likelihood of tourists returning to Central Java Province's iconic site. Conducted through surveys of 1,200 tourists over two months in 2021, the research used linear regression analysis to validate these relationships, emphasizing the importance of enhancing visitor experiences to drive long-term tourism growth at Borobudur.

Rahayu, S., Kenamon, M., Nazipawati, N., Yulitiawati, Y., & Dona, E. M. (2023). Designing the Revisit Intention of the Tourism Model on Visiting the Borobudur Temple. Mix: Jurnal Ilmiah Manajemen, 13(2), 334. https://doi.org/10.22441/jurnal_mix.2023.v13i2.006