Representation of online image of tourist destination: a content analysis of Huangshan

A study analyzing the online image representation of Huangshan reveals that its digital portrayal is structured around three core elements: tourism resources, facilities, and services. These elements are consistently demonstrated across various media forms, with different information sources emphasizing distinct aspects. The research employs semiotic theory, content analysis, and visual analysis to decode photographic and textual data from official online media and tourism marketers. Findings highlight a common tendency toward consistency in the depiction of Huangshan's image, underscoring its significance in shaping tourist perceptions.

Lian, T., & Yu, C. (2017). Representation of online image of tourist destination: a content analysis of Huangshan. Asia Pacific Journal of Tourism Research, 22(10), 1063–1082. https://doi.org/10.1080/10941665.2017.1368678