Nature‐based rural tourism and its economic benefits: a case study of Kinabalu National Park

A study reveals that tourism significantly contributes to the economic growth of local communities around Kinabalu National Park, Sabah. Residents express strong willingness to engage in tourism activities, highlighting its role in employment creation and improving living standards. However, concerns about sustainability, particularly regarding infrastructure provision, are raised. The research underscores the need for stakeholders to implement thoughtful policies that balance economic benefits with the park's limited carrying capacity. This case study provides valuable insights into the economic impact of nature-based rural tourism and advocates for government intervention to address future challenges.

Jaafar, M., Kayat, K., Tangit, T. M., & Firdous Yacob, M. (2013). Nature‐based rural tourism and its economic benefits: a case study of Kinabalu National Park. Worldwide Hospitality and Tourism Themes, 5(4), 342–352. https://doi.org/10.1108/whatt-03-2013-0016