Measurement of Tourist Satisfaction Based on Destination Attributes Using Kano Model in Tourist Destination: A Case of Borobudur Temple

Tourist satisfaction at Borobudur Temple is significantly influenced by destination attributes, with certain factors being more critical than others. The study identifies that while basic expectations like cleanliness and accessibility are met, higher-order attributes such as cultural experiences and unique offerings play a pivotal role in enhancing satisfaction. Using the Kano model, researchers analyzed how different attributes contribute to tourist contentment, revealing that performance of these attributes is crucial for developing high-quality destinations. This approach provides actionable insights for stakeholders aiming to maximize visitor satisfaction at Borobudur.

Digpasari, D., Irawan, H., & Ghina, A. (2021). Measurement of Tourist Satisfaction Based on Destination Attributes Using Kano Model in Tourist Destination: A Case of Borobudur Temple. Proceedings of the 1st International Conference on Sustainable Management and Innovation, ICoSMI 2020, 14-16 September 2020, Bogor, West Java, Indonesia. https://doi.org/10.4108/eai.14-9-2020.2304478