Topic Modeling for Hiking Trail Online Reviews: Analysis of the Mutianyu Great Wall

Chinese and non-Chinese hikers share common concerns about hiking challenges, scenery, tour services, and crowding at the Mutianyu Great Wall, but differ in their perceptions of cultural resources. This insight emerges from a topic modeling analysis using latent Dirichlet allocation (LDA) on a large dataset of online reviews. The study highlights key attributes influencing hikers' experiences, offering valuable implications for tailoring domestic and international market strategies at UNESCO World Heritage Sites.

Shang, Z., & Luo, J. M. (2022). Topic Modeling for Hiking Trail Online Reviews: Analysis of the Mutianyu Great Wall. Sustainability, 14(6), 3246. https://doi.org/10.3390/su14063246