Intergenerational Aspects of Marketing Communication on the Example of Muskau Park

Marketing communication for UNESCO World Heritage Sites can be significantly enhanced by tailoring strategies to the distinct needs and preferences of different generations. A study focusing on Muskauer Park reveals that dividing the tourism market based on age—specifically targeting Generations X, Y, and Z—leads to more effective engagement and satisfaction among tourists. This approach benefits both tourism providers and visitors by offering a diversified experience aligned with their lifestyles and expectations. The research leverages tools like HubSpot, generational studies, and literature reviews to develop innovative marketing strategies that resonate across diverse age groups, ultimately enriching the visitor experience in Lubusz Voivodeship.

Gandecka, A., & Charowska, N. (2024). Intergenerational Aspects of Marketing Communication on the Example of Muskau Park. Annales Universitatis Mariae Curie-Sklodowska, Sectio B – Geographia, Geologia, Mineralogia et Petrographia, 79, 1–15. https://doi.org/10.17951/b.2024.79.0.1-15