Tourist Behavioural Patterns: Readiness for Sustainable Travel Choices

Tourists visiting Rila Monastery show varying degrees of awareness and adherence to responsible tourism practices, with willingness to make sustainable choices influenced by factors such as cost and convenience. A survey-based study found that while many visitors express support for sustainability principles, actual behavior often lags behind these intentions. Notably, a significant portion would consider paying more for eco-friendly services if they were clearly linked to preserving the site's cultural and environmental integrity. This research highlights the gap between pro-sustainability attitudes and practices, providing empirical data to guide strategies for promoting responsible tourism in Bulgaria's UNESCO-listed destinations.

Stanoeva, L. (2025). TOURIST BEHAVIOURAL PATTERNS: READINESS FOR SUSTAINABLE TRAVEL CHOICES. Tourism and the New Reality, 1, 197–209. https://doi.org/10.56065/tnr2025.197