Erbil Citadel as a Brand for the City, The Role of Residents Awareness and Perceptions

Residents of Erbil recognize the Citadel's cultural significance, positioning it as a strong potential brand for the city. A mixed-method survey involving 440 participants revealed that local perceptions play a crucial role in shaping urban identity and tourism strategies. The study highlights the importance of leveraging historical assets like the UNESCO-listed Erbil Citadel to enhance city branding, offering insights into how community awareness can drive sustainable urban development.

Ali, H. S., & Khayat, M. A. B. (2024). Erbil Citadel as a Brand for the City, The Role of Residents Awareness and Perceptions. https://doi.org/10.20944/preprints202407.2569.v1