Analyzing the Construction of Local Cultural and Tourism Propaganda Image Based on Framework Theory ——Take Mount Huangshan Cultural Tourism as an Example

A comprehensive analysis of Mount Huangshan's cultural and tourism propaganda reveals the critical role of strategic publicity in shaping its global image. By leveraging framework theory, content analysis, text analysis, and control experiments, researchers identified key pathways that enhance the site's promotional effectiveness. The study highlights how targeted efforts in online media can significantly influence audience perception and engagement, offering actionable insights for other UNESCO World Heritage Sites aiming to strengthen their cultural tourism presence.

(Ed.). (2024). Analyzing the Construction of Local Cultural and Tourism Propaganda Image Based on Framework Theory ——Take Mount Huangshan Cultural Tourism as an Example. Journal of Social Science and Humanities, 6(5). https://doi.org/10.53469/jssh.2024.6(05).28