The Effectiveness of Environmental Interpretation in Influencing Visitors' Knowledge in Kinabalu Park

Environmental interpretation programs in Kinabalu Park significantly enhance visitors' knowledge of general facts about the site, as demonstrated by increased post-visit awareness. The study compared pre- and post-visit knowledge among participants, revealing that while interpretive efforts effectively convey broad environmental information, they fall short in imparting scientific details. Conducted through a comparative analysis of visitor responses, this research underscores the potential of interpretation to mitigate tourism-related impacts on protected areas by improving public understanding without delving deeply into specialized scientific content.

Wan Mohamad Ariffin, W. N. S., & Ching, G. H. (2019). The Effectiveness of Environmental Interpretation in Influencing Visitors’ Knowledge in Kinabalu Park. Asian Journal of Environment-Behaviour Studies, 4(14), 67–80. https://doi.org/10.21834/aje-bs.v4i14.355