Investigating the impact of the Iraqi film industry on attracting foreign tourists

Films significantly boost tourism to Erbil Citadel, one of Iraq's oldest heritage sites dating back 6000 B.C., by enhancing the country's positive image and travel motivation. A study found that 'Film Influence' directly impacts tourist behavior (β = 0.72), with films effectively promoting cultural attractions and strengthening Iraq's tourism brand. The research, combining quantitative surveys of 100 international tourists and qualitative interviews with industry experts, used SPSS and PLS-SEM for data analysis. Experts highlighted films as a key driver in stimulating visitation and marketing heritage sites. Policymakers are advised to leverage film production, develop infrastructure, and create targeted campaigns to harness this strategic tool for tourism growth.

Nejmeddin, A. I. (2026). توێژینەوە ی کاریگەری پیشەسازی فیلمی عێراقی لەسەر ڕاکێشانی گەشتیارانی بیانی. Koya University Journal of Humanities and Social Sciences, 9(1), 484–490. https://doi.org/10.14500/kujhss.v9n1y2026.pp484-490