Cultural Heritage Commercialization in Vietnam: A Review and Sustainable Development Implications

Vietnam's cultural heritage, including UNESCO World Heritage Sites like the Imperial Citadel of Thang Long, has emerged as a pivotal economic and cultural resource, driving tourism revenue, local development, and national soft power. Through experiential tourism, creative industries, festivals, and digital innovation, these sites have evolved from static conservation models into dynamic cultural-economic ecosystems. However, this commercialization faces significant challenges such as over-tourism, environmental strain, cultural commodification, and governance gaps. A balanced approach integrating preservation, sustainable tourism, creative economies, and community participation is proposed to address these issues. The study, based on secondary data, governmental reports, and academic research, offers both theoretical insights into heritage economy and practical strategies for Vietnam's sustainable cultural development in a globalized era.

Van, N. T., Cuong, H. C., & Quyet, C. B. (2026). Cultural Heritage Commercialization in Vietnam: A Review and Sustainable Development Implications. International Journal of Social Science and Education Research, 8(7), 81–86. https://doi.org/10.33545/26649845.2026.v8.i7a.763