Sustaining Tourist Satisfaction on Mount Kinabalu, Sabah

Tourists visiting Mount Kinabalu, Sabah, primarily rate their satisfaction highest towards their climbing achievement, though significant concerns persist regarding facilities and operational challenges. The study identifies 'water insufficiency' and 'traffic congestion' as critical issues affecting overall experience. While respondents expressed general satisfaction with the mountain trails, scenery, and guide services, the lowest ratings were for facilities at Laban Rata and along the trail, indicating urgent areas for improvement. This pilot research establishes baseline indicators for tourist satisfaction, providing actionable insights to enhance visitor experiences in Kinabalu Park.

Talib, H., Chan, J. K. L., & Mereng, T. A. (2014). Sustaining Tourist Satisfaction on Mount Kinabalu, Sabah. SHS Web of Conferences, 12, 1024. https://doi.org/10.1051/shsconf/20141201024