Great Living Chola Temples

Tourist's Attraction Towards UNESCO World Heritage Site -Brihadeeswarar Temple, Thanjavur, Tamil Nadu

A study reveals that the Brihadeeswarar Temple, part of the UNESCO-listed 'Great Living Chola Temples' in Thanjavur, Tamil Nadu, serves as a significant tourist attraction due to its architectural brilliance and cultural significance. The research highlights the temple's role in boosting tourism and local economies, with findings based on a survey of 150 tourists using statistical tools like SPSS for analysis. The temple, renowned for its 11th-century bronze statue of Shiva as a dancer, celebrated its 1000th anniversary in 2010, underscoring its historical and artistic importance. The study employs methods such as percentage analysis, chi-square tests, t-tests, Pearson correlation, and factor analysis to examine variables related to tourist attraction.